FINTECH
2020-2022
Afterpay
Buy now pay later was taking off and Afterpay was going global.
SCENARIO
Afterpay was already a big name in the BNPL space in Australia, and was quickly gaining momentum in the United States. A branding agency had just given AP a visual facelift and the product needed a design system to power it.
SOLUTION
Create Afterpay's first design system to pair with a new look and feel while redesigning the product at the same time from end-to-end.
Buy Now, Pay Later
BNPL WAS STILL NEW
Most people weren't familiar with BNPL yet so clean UX and UI were more important than ever to help people grasp new fintech concepts that might be table stakes today.
Creating the design system
STARTING WITH CONSISTENCY
The first step after the rebrand was to create a reusable and cohesive design system that featured the new mint green that Afterpay is now so heavily known for.
Adding new features
SEARCH IS IMPORTANT
Creating a cohesive search experience with live results was a requirement to help find customers what they need no matter how they ask for it.
Shopping near you
SHOW THEM WHERE THEY ARE
Giving customers a map of businesses near them that accept Afterpay was a huge addition to conversion and increasing reach.
Pay in store
DIGITAL CARDS
Giving customers the ability to add a digital AP card to their Apple Wallet was a great addition to the list of features that Afterpay was growing.
Favorite it
SAVE FOR LATER
Favorites was a big addition in letting customers come back to things later on or quickly repeat a purchase at a familiar shop.
