FINTECH
2022-2022
Cash App
Integrating an existing shopping experience into a new ecosystem
SCENARIO
Afterpay had just been acquired by Block in the largest purchase in Australian history. The BNPL shopping experience was successful and Cash App wanted to see it brought to life within the existing ecosystem.
SOLUTION
Redesign and oversee the BNPL shopping experience from Afterpay as it is brought to life under the Cash App IA and design system to pair with the Boost and Offer system already in place.
Buy now, pay later again
LANDING AFTER ACQUISITION
Afterpay was added to Cash App's arsenal and the first task was to bring BNPL into the existing products.
Rebuilding shopping in a new home
LANDING AFTER ACQUISITION
Afterpay was added to Cash App's arsenal and the large task was to bring BNPL into the existing products. This involved rebuilding all aspects of the legacy product into the design system that powers Cash App's experience around their offerings they called Boost and Offers.
